On August 26, 2020, the Securities and Exchange Commission approved allowing the New York Stock Exchange to permit "direct listings" of newly public companies. The Nasdaq has had this ability for several years- companies like Spotify took advantage of this alternative method of going public....

IPO alternatives appear to be alive and well as we learn from press reports that unicorn music service Spotify may go public through a "self-filing." In my first book, over 10 years ago, I talked at length about the potential value of this very straightforward...